Marketing Executive
Insurance marketing executives are tasked with devising strategies that give the company an edge over its competition. Executives in this department must understand and have an affinity to meeting and satisfying the demands of the customers.
Marketing executives look outside the normal avenues of advertising to find out where the customers are and what they need to hear. As the insurance industry adapts to new challenges and changing consumer expectations, marketing executives need to stay flexible and open to new ways of doing business.
Key Task
- Developing and implementing marketing campaigns to promote insurance products
- Setting goals based on documented company revenue and projected budgets
- Using A/B testing to verify the effectiveness of campaigns
- Defining target demographics and proposing ways to expand customer base
- Using social media to start a meaningful conversation with customers
- Designing a referral program that truly incentivizes customers
- Gathering feedback and using data to influence future marketing ideas
- Conducting research and analysing data to identify and define audiences
- Devising and presenting ideas and strategies for promotional activities
- Organising events and product exhibitions
- Updating databases and using a customer relationship management (CRM) system
Key Skills
- Technical savvy
- Experience with A/B testing and metrics tools
- Familiar with all major social media platforms
- Excellent written and verbal communication skills
- Experience in creating and administering customer surveys
- In-depth understanding of insurance regulations and legal parameters
- Good teamwork skills
- Good networking ability
- Strong attention to detail
- Good organisation and planning skills
- Commercial awareness
Who are your employers?
Any company in the insurance industry.