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In this session, Mr. Christoffer Erichsen, a design thinking specialist, will be sharing his experience and wisdom on how infusing your company with a design-driven culture that puts the customer first not only provides real and measurable results but also gives you a distinct competitive advantage. If companies can bring together what is most desirable from a human point of view with what is technologically feasible and also economically viable, they can certainly transform their businesses.
Why leading insurance companies have invested in Design Thinking
- To respond effectively to shifting markets and fast-changing insurance customer needs.
- To accelerate product development and g-to-market cycles.
- To unlock creativity, enable complex problem-solving and build innovation skills.
- To increase organisational agility and unleash new ways of working and collaborating.
Key Takeaways from this session:-
Understand the value of customer research in solving work-related problems.
- Discover the relationship between human-centred design practices and creating better user experiences and offerings.
- Connects with the dots between the collaboration experience and the creativity of teams.
- Learn how top companies fail forward by using experimentation to validate an idea's value proposition and potential impact.
Speaker’s Profile
Christoffer Erichsen,
Founding Partner, Human Inc
Founding Partner and CEO of Human Inc, an innovation house on a mission to "help companies win through innovation, culture & future skills”, Chris has over 20 years of experience in the intersection of strategy, innovation and design.
Through his work at Human Inc, he has powered over 100 global brands to drive sustainable business model innovation, launching over 200 new products and services, delivering delightful customer experiences and certified more than 15,000 design thinkers and agile leaders.
In Asia he has worked with companies like Citibank, Singapore Airlines, FedEx, Coke, Petronas, AirAsia and Dell, helping their leaders adopt new ways of working that drives customer-centric growth and organisational agility.
Chris studied youth culture at SDU in Denmark and is a certified Systemic and
Narrative Coach from DISPUK in Denmark and a certified GrowthWheel Business
Advisor & Master Trainer.
Chris loves to share his work experience with peers and is a sought-for speaker for
international conferences, seminars and webinars. He is a member of several boards,
coaches select startup founders and invests in high potential ventures that aligns
with his purpose and values.
Registration closing date: 22 April 2021, 6.00 p.m.
Registration Fee:
MII Members: Complimentary
Non Members: RM 50.00
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