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Step into the world of digital marketing with General Assembly Malaysia and see the strategies that drive today’s biggest brands. In this introductory session, we will cover the fundamentals of digital marketing, and introduce you to the key channels, concepts, and metrics. This includes exploring the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.
Speaker’s Profile
Naadira Zulkifli
Digital Marketing Instructor/Teaching Assistant, General Assembly Malaysia and Digital Marketing Lead, Sedonia Innovator
Naadira Zulkifli is a Digital Marketing Instructor/Teaching Assistant at General Assembly Malaysia. She is also the Digital Marketing Lead at Sedonia Innovator, a Malaysian publicly listed tech company that utilises the latest technologies to empower its clients to adapt to constantly changing user behaviours.
An investment banker turned e-commerce and digital marketer, Naadira pursued her passion for business and creativity while retaining her interest in numbers and analytics, and thrives in data-driven marketing insights. She has extensive experience across all major social platforms, and is well-versed in techniques and strategies for digital sales, understanding that consumer behaviour is an extremely valuable currency.
Prior to Sedonia, Naadira has held digital marketing roles at Digital Durian, Jadi Life Solution, and Asian Management Support. In her previous life as an investment banker, she spent 3 years at Kenanga Group. She is also the Founder of Smottob Enterprise. Naadira holds a Bachelor of Applied Finance, Investments and Securities from Macquarie University, and a Diploma in Actuarial Science from UiTM.
Registration closing date: 15 June 2021, 6.00 p.m.
Registration Fee:
MII Members (Individual / Institutional) – Complimentary
Non Members: RM 50.00
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