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In this uncertain era, how do we as professionals, learn how to leverage the benefits of social media and thought leadership to promote ourselves and build a steady pipeline of sales as an expert and thought leader in this industry?
With insights and thought leadership becoming the new commodity, leaders, experts and sales professionals now have the opportunity to become the visible experts and ambassadors of their brands through the power of social media!
Welcome to the new era of Thought Leadership, Sales & Brand Building!
By the end of this session, participants should be able to:
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Have an overview of the state of world, Social Media and how it has impacted the customer buying journey
- Understand the rise of Digital Content Creators & how this can influence a buyer's Journey
- Gain clarity why traditional selling no longer works
- Learn the difference between Sales 1.0 vs Sales 2.0
- Understand the different social media platforms and which platforms they should focus on to stay ahead of the game
- Understand the importance of using content and conversations to build online relationships that transition to sales
- Gain clarity and confidence in the need to be present online
- Understand the urgency and need to position their own personal brand and the company's brand online
- Take stock in what's working for them and what's not working and to strive forward with a clear set of goals and knowing what they need to achieve!
Speaker’s Profile
Nina Sharil Khan,
Chief Unicorn Officer & Co-Founder, PopCon
100 Most Inspirational
LinkedIn Icons 2019 & 2020
Although she started her journey rather late in the entertainment industry as an Actor, TV Host and Film & TV producer, it was a love at first sight for Nina! Realising that content disruption was happening in social media, the rebel in Nina and her friends founded PopCon in 2018, a creator community and a contrarian platform to connect creative talents and businesses.
In 2019, PopCon launched the world’s first Business Influencer conference, the CxOCON and PopCon Academy, dedicated to developing and nurturing Business Influencers. Today, PopCon has evolved into a full-fledged Marketing Agency, serving its thriving community of businesses and entrepreneurs looking to level themselves up in this big massive world of digital marketing and to transform people and brands into unicorns that POP online!
Nina is also a big advocate of celebrating your authentic self and that it all starts with YOU❤! When you invest in you and your personal brand, you are also creating a meaningful change in the world.
Registration closing date: 11 April 2021, 6.00 p.m.
Registration Fee:
MII Members: Complimentary
Non Members: RM 50.00
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