About The Course
With The rise of social media, technology advancement, economic growth and fast-changing lifestyle has reshaped the views... information. This includes reshaped relationships between brands and consumers, CEOs and employees, and even sales professionals and consumers.

And with Insights and Thought Leadership becoming the new commodity, leaders, experts and sales professionals have the opportunity to become the visible experts and ambassadors of their brands through the power of social media. Welcome to the new era of Thought Leadership, Sales & Brand Building!

In such an unknown and uncertain era, how do we, as professionals, learn to leverage the benefits of social media and thought leadership to promote ourselves and build a steady pipeline of sales as an expert and thought leader in this industry?

Citing enlightening research and real-world examples, our “How to Become a Thought Leader” series of Masterclasses provides participants with a detailed methodology for growing their influence, sales and expanding their customer base via Facebook, LinkedIn, Instagram, and other social media platforms.

PopCon’s “Social Selling In A Post Pandemic World” course will take you from social zero to social hero using our proactive and practical approach, giving you and your team a strong grounding and skill set to enter the world of social! Watch this recorded webinar to know further on this session.

Learning Outcomes
At the end of this program, participants will be able to:

  • Gain clarity and confidence in positioning personal and company brand online;
  • Use content and conversations to build online relationships that transition to sales;
  • Execute realistic sales strategies for each of the major social media platforms;
  • Spot social media trends that may influence future buying behaviours;
  • Sell online in B2B and B2C environments;
  • Turn social shares (likes, favourites, +1s) into social sales;
  • Use online tools and analytics to track social influencers and identify relevant conversations as they are happening;
  • Understanding the different social media platform and communication differences to capture leads and sales – mainly Facebook, LinkedIn, Twitter, Instagram and YouTube.

Key Content:

Session 1: Building your Brand Online
10 June 2021 | 9.00 a.m. – 1.00 p.m.

Session 2: The Power of Content Marketing to Attract Paying Clients
14 June 2021 | 9.00 a.m. – 1.00 p.m.

Session 3: Creating a Killer LinkedIn Profile
24 June 2021 | 9.00 a.m. – 1.00 p.m.

Session 4: The Fundamentals of Content Creation for LinkedIn
1 July 2021 | 9.00 a.m. – 1.00 p.m.

Target Audience
HODs of Sales, Marketing & Marcomm, Social Media staff and Insurance Agents

Date and Time
Date: 10, 14 & 24 June, 1 July 2021
Time: 9.00 a.m. - 1.00 p.m.

Early Bird (Register before 15 May 2021)
MII Member (1 Session): RM 350 (Single), RM 300 (Group)
MII Member (4 Sessions): RM 1,200 (Single), RM 1,000 (Group)
Non Member (1 Session): RM 550 (Single), RM 500 (Group)
Non Member (4 Session): RM 2,000 (Single), RM 1,800 (Group)

Normal Fee
MII Member (1 Session): RM 400 (single), RM 350 (Group)
MII Member (4 Sessions): RM 1,400 (single), RM 1,200 (Group)
Non Member (1 Session): RM 600 (Single), RM 550 (Group)
Non Member (4 Session): RM 2,200 (Single), RM 2,000 (Group)

For more information about MII’s virtual programmes, visit our #VirtualLearning microsite or
call us at +603 2712 8882 or email events@mii.org.my / sales@mii.org.my.

Be safe and stay strong.

#VirtualLearning #EmpoweredLearning
#LearningNeverStops #buildingknowledgetogether