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Digital Marketing Executive
Digital Marketing Executives are generally responsible for planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.
These Executives have a passion for all things marketing and technology and are well-versed in the concepts surrounding digital marketing, and how the Internet can become a strong asset to securing growing revenue.
Key Task
- Develop and execute digital marketing strategies
- Identify new trends, insights and marketing channels for growth opportunities
- Work alongside the creative and branding team to develop campaign creatives and guides in media planning and execution
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company's social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends
- Monitor competition and provide suggestions for improvement
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Maintain partnerships with media agencies and vendors
Key Skills
- Strong knowledge and execution of paid media channels such as Google Ads (search, display, video), social ads (Facebook and Instagram)
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- Good knowledge with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design
- Problem-solving skills
- Excellent time-management skills
- Great interpersonal and communication skills
- Excellent understanding of digital marketing concepts and best practices
- Analytical mindset and critical thinking
Who are your employers?
Any company in the insurance industry.
